Articles Index
Look Big, Win Big: The Five Cardinal Rules of Logo Design
Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and you'll look like a pro, even if your office is your basement.
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Why Logos Are More Important than Ever Before
Historically, logos have been more a luxury than a necessity. Businesses attracted customers because they were the only game in town, so to speak. No longer. Today's highly competitive industries, global markets and visually oriented consumers have catapulted the logo to prominence. Now your logo is one of the most critical components of your brand. So how can something so little make such a big difference?
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Using Your Logo in Memorable Ways
Building your brand encompasses a range of activities that are focused on a common goal: creating strategic positioning for your company. Many elements go into brand development including your copy style, layouts and colors, and core messaging but perhaps nothing is quite as compelling, or can have as significant an effect, as your logo. Once you've designed your logo, your work has just begun; you need to creatively use it to ensure maximum exposure to your target market.
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The Basics of Branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?
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5 Tools to Build Your Brand Platform
There's a lot of buzz these days about having a "brand platform." Perhaps you've heard the term, but aren't sure what it means. Rest assured, you're not the only one! Even within the advertising industry, you'll find disagreement over its definition. What one guru calls a "brand platform" another calls a "corporate image." Don't be confused. Regardless of what you call it, you need it. A brand platform serves as the springboard for all branding decisions.
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How to Attract More Clients
Running a business may be the royal road to financial freedom, but no one said it
would be easy. The fact is that if you're in business for yourself, you know what's
required: First, you must have the motivation and the mindset to succeed, and then
you must identify and follow through on the action steps that will increase your
sales, and thus your revenue and profits.
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How to Test Your Website's Usability
Whether you already have a website for your business or are contemplating building
one, you need to consider your site's usability. This term refers to how efficient,
effective, and overall user-friendly a website is. The key questions to ask when
considering usability include:
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